Norito Yoshizawa

タオルの町、今治のタオル工場"渡辺主税"のロゴを担当しました。糸の柔らかさと代々受け継がれた技術や伝統に見合うような佇まいなロゴを。ロゴマークには、Watanabeの頭文字"W"と"糸"を組み合わせた表現にしています。

I was in charge of the logo for the "Watanabe Chikara" towel factory in Imabari, the town of towels. We wanted a logo that would match the softness of the yarn and the techniques and traditions that have been passed down from generation to generation. The logo is a combination of the initial "W" of Watanabe and the word "thread".