Norito Yoshizawa

"青果日和"パッケージ・ブランディングのデザインを担当しました。
仕事や家事や育児、、、。せわしない日々はつづくものです。こんなときこそ、青果たっぷりの暮らしで身も心も整えてみませんか。新鮮な野菜や果実には、身も心も癒してくれるパワーがあります。たべる人も、つくる人も、みんなの心が晴れになります。青果日和でそんな光景がつくれたなら、、、。農家の皆様が丹精込めて育ててくれた新鮮で良質な青果を、あなたの暮らしにお届けしたい想いから"青果日和"が生まれました。そんな青果日和と"おいしい青果のある暮らし"をテーマに青果専門卸売業がお届けする青果専門の宅配サービスです。
自然の太陽を浴び、農家さんたちが手間ひまをかけ育んだ彩り鮮やかで新鮮の青果たちを感じられる写真(ビジュアル)をメインに。グラフィック部分(パッケージなど)は写真の良さを最大限活かせるよう文字・ロゴ要素を四隅へ配置しシンプルに、青果はイラスト表現にすることで暖かみを。ロゴは想いを込めて書き綴ったような縦書きにて表現しています。

"Seika Biyori" packaging and branding design.
Work, housework, childcare.... Work, housework, child rearing...the days are always hectic. At times like these, why not prepare yourself and your mind with a life full of fresh fruits and vegetables? Seika Biyori have the power to heal both body and soul. Whether you are the one eating them or the one preparing them, everyone will feel refreshed. What if we could create such a scene at "Seika Biyori" It was born from the desire to bring fresh, high-quality fruits and vegetables grown with care by farmers into your life. This is a home delivery service specializing in fruits and vegetables, delivered by a wholesaler specializing in fruits and vegetables under the theme of "Life with Delicious Fruits and Vegetables.
The main focus is on photos (visuals) that show the colorful and fresh fruits and vegetables that are nurtured by farmers with much care and effort, bathed in the natural sunshine. The graphics (packaging, etc.) are simple, with text and logo elements placed in the four corners to maximize the quality of the photos, while the fruits and vegetables are illustrated to add warmth. The logo is written vertically as if it were written with a heart.