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Norito Yoshizawa

墨田区錦糸町の伝統工芸である切子細工の"切子紋様(小紋)"をモチーフにグラフィックパターンを制作し、各フロア毎(7F / 計7つの切子紋様)のオリジナルサインやピクトグラムへ落とし込みました。色味は、切子ガラスの伝統色"藍色"と"朱色"を用いて表現しております。
Department store
Creative of
Floor Guide
Scheme of
2nd Floor sign
Sign of
Rest room
We were in charge of the signage design for the renewal of Kinshicho PARCO. Our goal was to create a signage design that would fit in with a wide range of age groups, from the young to the elderly, and that would be unique to Kinshicho.
We created graphic patterns based on the motif of "faceted patterns (komon)," a traditional craft of Kinshicho, Sumida-ku, and incorporated them into original signs and pictograms for each floor (7F / 7 faceted patterns in total). The colors are expressed using the traditional colors of faceted glass, "Aiiro" and "Shuiro".
The space is a fusion of the traditional "faceted pattern" (komon), which will never fade, and the new Kinshicho PARCO.
Department store
Scheme of
3rd Floor sign
2nd Floor
with komon
Sign of
Rest room
Scheme of
4th Floor sign
Creative Director / Art Director: Kenzo Shibata
ART Director / Designer: Norito Yoshizawa
Photographer: Takuro Shizen
Production Manager: Takuya Kuwayama