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Norito Yoshizawa

MINO
CHA KAI
美濃(岐阜)は、知られざる「お茶の聖地」です。1200年以上の伝統を誇る「茶園」の文化に、織田信長がイノベーションを起こした「茶碗」(美濃焼)や「茶道」の文化が合わさり“日本の総合芸術”としてのお茶文化が色濃く残されています。

しかし、その一方で、「お茶のある豊かな暮らし」が失われようとしています。茶農家も、茶碗の生産量も、茶道人口も減少し続けています。"美の茶会"は、お茶を「もっと自由に、もっと楽しく、もっと美しく」して日々の暮らしに日本茶の“時間”を取り戻していきたいという思いを持った人々が集まり、その想いと文化を広めていける場所です。
そんな"美の茶会"のロゴデザインを担当させて頂きました。
Japanese Tea with Culture
Creative of
Logo
MINOCHA KAI
in Gifu / JAPAN
Creative of
Logo & Mark
Mino (Gifu) is an undiscovered "sacred land of tea" where the culture of "tea gardens" with a tradition of over 1,200 years, "tea bowls" (Mino ware) and "tea ceremony" (tea ceremony), which Oda Nobunaga innovated, are combined with the culture of "tea gardens" with a tradition of over 1,200 years. The tea culture as a "comprehensive Japanese art form" has remained strong.

At the same time, however, the "rich life with tea" is being lost. Tea farmers, tea bowl production, and the tea ceremony population continue to decline." The "MINOCHA-KAI" is a place where people who want to make tea "freer, more enjoyable, and more beautiful" and bring back the "time" of Japanese tea in their daily lives can gather and spread their ideas and culture.
We designed the logo for the "BINOCHA-KAI".
Japanese Tea with Culture
MINOCHAKAI
with Logo
Creative o
Tea Mark
Tea Leaf
with Logo
Credit
ArtDirector / Designer: Norito Yoshizawa
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