authentic
quality
quality
住居用洗剤の概念を少し変化させ、ガラスボトルを採用した ”ホームケアブランド「aq *authentic quality 」”のブランディングを手がけました。
aq とは "*authentic 本質的な / quality 品質とは何か "を常に追求し、模索し、実現していく思いとガラスの再生効率良さから生まれる「永久に」使用できる・続いて欲しいという想いが込められています。
ガラスには幾度にも検証を重ねて表現した「日々の暮らしに寄り添う柔らかな丸み」や「ガラスの透明感に溶け込むような優しいグラデーション」を感じられるボトルに。
生活の光が当たることでガラスの気配が消え、その空間に淡いグラデーションの影が浮かびあがります。
aq とは "*authentic 本質的な / quality 品質とは何か "を常に追求し、模索し、実現していく思いとガラスの再生効率良さから生まれる「永久に」使用できる・続いて欲しいという想いが込められています。
ガラスには幾度にも検証を重ねて表現した「日々の暮らしに寄り添う柔らかな丸み」や「ガラスの透明感に溶け込むような優しいグラデーション」を感じられるボトルに。
生活の光が当たることでガラスの気配が消え、その空間に淡いグラデーションの影が浮かびあがります。
Homecare
Creative of
Logo
Logo
Creative of
Product
Product
Aspect of
Glass
Glass
Creative of
Glass Bottle
Glass Bottle
Creative of
Glass Bottle
Glass Bottle
Creative of
Glass Bottle
Glass Bottle
Worked on the branding of "aq *authentic quality", a home care brand that slightly changes the concept of Household cleaners and uses glass bottles.
aq" represents the desire to constantly pursue, seek and realize "*authentic quality / what is the essential quality" and the wish that the glass can be used and continue to be used "forever", which is born from the high efficiency of glass reproduction.
The bottle has a "soft roundness that accompanies daily life" and "gentle gradation that seems to blend into the transparency of the glass," which were expressed in the glass after repeated verification.
When the light of daily life hits the glass, the presence of the glass disappears, and a pale gradation of shadows appears in the space.
aq" represents the desire to constantly pursue, seek and realize "*authentic quality / what is the essential quality" and the wish that the glass can be used and continue to be used "forever", which is born from the high efficiency of glass reproduction.
The bottle has a "soft roundness that accompanies daily life" and "gentle gradation that seems to blend into the transparency of the glass," which were expressed in the glass after repeated verification.
When the light of daily life hits the glass, the presence of the glass disappears, and a pale gradation of shadows appears in the space.
Homecare
Product of
Kitchen & Multi Cleaner
Kitchen & Multi Cleaner
Creative of
Package
Package
Product of
Gift Box
Gift Box
Other
Gift Box
Gift Box
Credit
Client: DEW Select
Photographer: Masashi Yamada
Art Director / Designer: Norito Yoshizawa
Client: DEW Select
Photographer: Masashi Yamada
Art Director / Designer: Norito Yoshizawa
Back